Marketing Manager

Your Impact: As a Marketing Manager for India, you will lead the development and execution of joint marketing strategies and programs with Cisco’s channel partners. Your role will focus on driving partner engagement, demand generation, and co-marketing initiatives that accelerate pipeline growth and revenue. You will collaborate closely with sales, partner teams, and global marketing to align partner marketing efforts with Cisco’s business priorities. Responsibilities: • Partner Strategy & Joint Planning: Build annual and quarterly co-marketing plans with tier-1 channel partners to drive shared pipeline and revenue goals. • Demand Generation Campaigns: Design, launch, and optimize through-channel marketing automation campaigns, digital programs, and localized events. • Enablement & Collateral: Create high-impact partner toolkits, co-branded collateral, email templates, and product launch playbooks. • Partner Portal Management: Oversee and optimize the company’s partner portal as a central hub for marketing resources, DGI (Demand Gen Incentive) requests, and asset distribution. • Budget & MDF Administration: Manage and track co-op and Market Development Funds (MDF), ensuring efficient allocation and high ROI on partner investments. • Performance Analytics: Track and report on key performance indicators (KPIs) including partner-sourced pipeline, program engagement, conversion rates, and ROI. • Cross-Functional Collaboration: Align closely with Channel Sales / Partner Account Managers (PAMs), product marketing, and field marketing teams. Minimum Qualifications: • Bachelor’s degree in Marketing, Business Administration, or a related field. • 10–12 years of experience in B2B technology marketing, with at least 8 years focused on channel marketing, partner ecosystems, or alliances. • Strong familiarity with B2B technology ecosystems, including SaaS, cloud, infrastructure, or enterprise IT solutions. • Proficient in CRM systems such as Salesforce and marketing automation platforms. • Excellent interpersonal and presentation skills, with proven ability to manage external partner relationships and align cross-functional teams. • Skilled in project management to drive marketing initiatives and meet business goals. Why Cisco? At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. Disclaimer To ensure that we hire the best talent in the right way, we follow a strict hiring process and recently, Cisco has been made aware of fraudulent recruiters claiming to be from the company. Please be advised that any communication from Cisco about careers will: • be in direct response to an application you have submitted through the company career site • begin with screening or an interview • originate from a Cisco email address, and • be conducted across email, phone, or WebEx Cisco will never make a job offer without conducting an interview process or ask you for money in any way. If you have been requested to apply for a role or have received an offer from a site other than https://careers.cisco.com or cisco.wd5.myworkday.com , do not provide any personal identifying information, including your Aadhaar or other personal identifying number, birth certificate, banking information, driver's license, or passport. If you are the target of a recruiting scam, consider filing a report with your local law enforcement authorities. Cisco bears no responsibility, and cannot be held liable, for any claims, damages, expenses, or other inconvenience resulting from or in any way connected to recruiting scams.