Sr. Analyst - SPSS

The purpose of this role is to provide support for the collection, analysis, and dissemination of insights to our clients Job Description: Experience Range 3-7 Years Shift Timing 6:00 PM - 3:00 AM IST Must-Have Skills • Strong hands-on experience in SPSS Data Validation . • Expertise in data validation, data merging, coding, weighting, stacking, formatting, and SPSS functions . • Ability to create and execute data validation scripts in SPSS . • Strong understanding of questionnaire logic and market research data structures. • Experience managing multiple market research projects simultaneously. • Knowledge of market research methodologies such as Tracking, Concept Testing, Copy Testing, Segmentation, and MaxDiff. • Strong analytical, problem-solving, and project management skills. • Excellent stakeholder and client communication skills. Good-to-Have Skills • Experience in Data Tabulation using SPSS . • Exposure to tracking studies, segmentation studies, and advanced market research methodologies. • Client-facing and consulting experience. • Advanced Excel and PowerPoint skills. • Post-graduate qualification in Market Research or related field. Job Description: Key Responsibilities • Manage 8-10 concurrent market research data processing projects with minimal supervision. • Perform data validation and processing activities using SPSS. • Prepare and execute complex project setups accurately and efficiently. • Create and maintain project schedules and timelines. • Coordinate with clients and internal stakeholders throughout the project lifecycle. • Proactively identify and resolve project issues and risks. • Ensure all studies are delivered using a First Time Right (FTR) approach. • Develop and execute data validation scripts using various input data sources. • Maintain project documentation and ensure process compliance. • Handle SPSS-based activities including coding, weighting, merging, stacking, and formatting. • Work closely with clients to resolve project-related concerns. • Support ongoing improvements in execution quality and productivity. Other Responsibilities • Execute projects as per established plans and timelines. • Participate in training programs and process improvement initiatives. • Ensure proper reconciliation and maintenance of programmatic platform updates. • Support internal teams with project closure and invoicing activities. • Adhere to organizational standards, processes, and quality guidelines. Additional Information • Individual Contributor role with significant ownership and accountability. • Focus Area: Projects: 85%Other Responsibilities: 15% • Opportunity to work on diverse market research studies across industries. • Candidate should possess a strong client-centric mindset and collaborative approach. • Comfortable working in a fast-paced, high-productivity environment. • Ability to manage competing priorities and strict deadlines effectively. • Strong sense of ownership and accountability for project outcomes. Educational Qualification • Bachelor's Degree (Mandatory). • Post-Graduation in Market Research or related field preferred. Location: DGS India - Mumbai - Thane Ashar IT Park Brand: Merkle Time Type: Full time Contract Type: Permanent