Lead Researcher - Mixed Method

Job Description: Job Description – Senior Research Manager – Mixed Methods Experience : 10-12 Years in consumer research / insights Location : Bangalore work from office, work from client office, hybrid Key Skills and Responsibilities (non-technical) : • Understanding and sharing user perspectives to interpret both qualitative narratives and quantitative behaviors. • Drawing out nuanced insights during interviews, focus groups and while interpreting survey feedback. • Synthesizing large datasets and complex qualitative inputs into clear, actionable insights. • Challenging assumptions, validating findings, and ensuring methodological rigor across mixed methods. • Building capability in mixed methods approaches within the team. • Connecting research outcomes to client objectives, market realities, and strategic decision‑making. • Building trust with clients, internal stakeholders and cross‑functional teams. • Partnering effectively with analysts, designers, product managers, and other researchers. • Maintaining clear communication during project briefings, updates, and post‑study discussions. • Making insights accessible and persuasive through clear narratives and visuals. • Proactively addressing issues to ensure smooth project closure. • Driving alignment on research strategies and recommendations. • Sharing ideas, fostering collaboration, and encouraging innovation in research practices. Key Skills and Responsibilities – Technical : • Experienced market research professional with 10-12 years of experience in qualitative and quantitative research fields across multiple categories and geographies. • Skills to analyze and synthesize both qualitative and quantitative data, turning complex research into clear, strategic recommendations • Ability to strategically decode consumer needs, synthesizing complex ideas and communicating the same through the art of storytelling. • Competence in stakeholder management and fostering collaboration across functions to arrive at actionable solutions in time bound projects. • Leading primary research through interviews, usability testing, diary studies, ethnography, surveys, journey mapping, and prototype evaluations to uncover actionable user insights. • Translating numbers and narratives into compelling stories that resonate with stakeholders. • Guide the customer on the appropriate research strategy that addresses their business objectives. • Design the discussion guide / questionnaire / research framework. • Analyse the information and create insights / synthesize findings. • Create reports in PowerPoint, Google Slides • Design proposals / pitches for client studies. • Be the key point of contact for the client. • Manage the overall project end to end. • Guiding junior researchers across qual and quant projects. Location: DGS India - Bengaluru - Manyata N1 Block Brand: Merkle Time Type: Full time Contract Type: Permanent