Senior Content Strategist

Job Description: Key Responsibilities: • Deliver content strategies that support client’s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience • Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration maps • Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs • Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services • Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms • Be a thought leader for Merkle’s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clients Summary of expectations • Bachelor’s degree in a related field and 3+ years of experience in a strategic content role, preferably within an agency environment • Ability to drive content strategy while collaborating closely with project teams and client leaders • Proven success creating strategic content deliverables including content trends and best-practices, audits, content matrices, content models, journey maps, and taxonomies • Experienced with content management systems and measurement platforms • Ability to turn data into insights to continuously evolve and refine content strategies/optimization for long-term success • Excellent communications skills; must be comfortable presenting strong points of view to executive leadership, client partners, and team leaders • Willingness to be a proactive leader in content strategy and on project teams Location: DGS India - Pune - Indiqube Orchid Brand: Merkle Time Type: Full time Contract Type: Permanent