Global CRM & Lifecycle Marketing Manager

Headquarters: Malta URL: http://fpmarkets.com.au Description FP Markets Group of Companies is a well-established multi-regulated broker, founded in Australia, offering traders access to CFD trading on Forex, Indices, Commodities, Stocks and Cryptocurrencies. We are growing and looking to recruit a Full-time Global CRM & Lifecycle Marketing Manager (remote). This role owns everything we say to a client between the moment they first raise their hand and the moment they place their first trade. You will design, build, send and continuously improve every automated and campaign communication across four funnel stages — Lead, Registration, First Time Deposit and First Time Trade — using email and WhatsApp, built and run in Salesforce Marketing Cloud. This is a hands-on build-and-send role rather than a strategy role: you will have the support of content, creative and analytics teams, but the journeys are yours to build, and each stage carries a conversion rate that is yours to move. Reporting to: Chief Marketing Officer Responsibilities: Journey design & automation — Salesforce Marketing Cloud Own the design, build and optimisation of automated journeys across all four funnel stages Manage audience, segmentation, entry and suppression logic Rationalise existing automations and maintain a documented, auditable journey estate Email execution Build, QA and deploy automated and campaign email communications Own templates and modular content to enable scalable regional localisation Manage deliverability, consent, preferences and list hygiene WhatsApp execution Own WhatsApp marketing end to end, from opt-in and template approval to sequencing and frequency management Use data to determine channel allocation and optimise engagement Manage channel costs, forecasting and provider relationships Optimisation & measurement Lead continuous testing across messaging, timing, channels, sequencing and offers Partner with Analytics to measure performance through to funded acco