Digital Marketing & Google Ads / AI Search Specialist

Headquarters: Philadelphia, PA, USA URL: https://logicstics.com Remote | Full-Time Logicstics is looking for an experienced Digital Marketing & Google Ads / AI Search Specialist to take ownership of our online lead generation strategy. We are an international moving and logistics company serving customers relocating throughout the world. This is a hands-on position. We are looking for someone who can build, manage, analyze, and improve campaigns themselves, not simply coordinate with outside agencies. What You'll Do You will be responsible for increasing qualified leads while continuously improving our cost per acquisition and overall marketing ROI. Your responsibilities will include: Manage and optimize Google Ads campaigns across Search, Display, Performance Max, and remarketing Conduct keyword research and continuously improve PPC campaign structure, targeting, bidding, ad copy, and landing pages Monitor CPL, CPA, conversion rates, ROAS, impression share, search terms, and other performance metrics Develop and execute our organic SEO strategy Perform technical, on-page, local, and off-page SEO Identify content and keyword opportunities based on search intent Improve rankings for high-value international moving and logistics searches Develop strategies for AI search visibility across ChatGPT, Google AI Overviews/Gemini, Perplexity, and other AI-powered search platforms Improve how Logicstics and its content are discovered, cited, and recommended by AI search engines Research emerging GEO/AEO/LLM optimization strategies and test what actually produces results Create content strategies designed for both traditional search engines and AI search Work with our developers to improve landing pages, conversion tracking, site structure, schema, page speed, and technical SEO Build dashboards and reporting that clearly show leads, acquisition costs, conversion rates, and marketing ROI Identify new digital channels and lead-generation opportunities Use AI and automation