Senior CRM Manager

Headquarters: Serbia / Georgia / Cyprus / Armenia URL: http://socialdiscoverygroup.com Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another. Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world. We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world. We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025). We are looking for a Senior CRM Manager to join our team! Your main tasks will be: Generate hypotheses based on analytical data, customer journey maps (CJM), key business metrics, and lifecycle and loyalty metrics. Create business specifications with measured potential business effects. Launch experiments using classic CRM channels (email, app/web push, SMS) and on-product channels (pop-ups, banners, chats, etc.). Analyze the results of the conducted experiments. Taking ownership of one of the business's most valuable CRM initiatives (increasing retention of high ARPPU clients, preventing churn, etc.). Proactively interact with key stakeholders, product managers, UX teams, development teams, and data analysts. Initiating improvements to processes and products, launching new channels, and using unusual mechanics to achieve business goals. We expect from you: Experienced with CRM/CDP Systems, HTML, Google Sheets / Excel, Jira / Confluence, Any BI-systems Understanding the main CRM metrics: OR, CR, CTOR, retention rate, churn rate, unsub rate etc. High level of knowledge and experience working with