Lead Product Marketing Manager - Novus

Headquarters: Remote / San Francisco, CA / New York, NY / Raleigh, NC The Team + The Role Software is being written faster than ever, and AI coding agents are accelerating how teams build and ship. Novus is Pendo's answer to what happens after software ships: helping fast-moving teams understand what is actually happening in their products and where to focus next. This is a new product, in a new category, for an audience Pendo has not traditionally sold to before: product engineers and application owners building AI-native software. As Lead Product Marketing Manager for Novus, you are the marketing lead and GTM owner for the product. You own the narrative, positioning, demand strategy, community presence, launch moments, and early commercial outcomes end to end. This is a 0-to-1 role for someone who can write the playbook, execute it hands-on, and drive clarity across product, sales, marketing, and leadership. This is a remote role in the US. We have offices in San Francisco, CA, Raleigh, NC, or New York, NY. What this looks like day-to-day Narrative and positioning: Own the messaging, positioning, and talk tracks for Novus, including the breakthrough narrative, category story, and positioning documentation. Keep product, sales, marketing, and leadership aligned as the product and market evolve. End-to-end GTM ownership: Build and run the full go-to-market plan across audience targeting, channel strategy, campaign strategy, sales readiness, launch moments, and success metrics. Own the outcomes rather than handing strategy off to another team. Top-of-funnel and conversion: Partner with revenue marketing to define the acquisition channel mix, run campaigns, and drive early-access signups. Connect demand activity to free-to-paid conversion and early commercial signals. Community building: Build Novus' presence where builders already spend time, including developer forums, social channels, influencer relationships, and event-driven activation. Earn trust with audiences