Marketing Manager, MENAT

Headquarters: Remote Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We are seeking a versatile marketing leader to manage our marketing engagement across the Middle East, North Africa and Türkiye (MENAT). As our first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diverse cultural, economic, and linguistic landscape of MENAT. You will be responsible for identifying high-growth clusters, navigating complex regulatory environments, and building a unified brand voice that resonates across multiple borders. Your work will span social, influencers, partner, and event marketing. You will be at the center of all the region's outbound activity. Location: United Arab Emirates (plus a few weeks at HQ for an extended orientation) You Will: Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for Tier 1 MENAT markets (high volume/established) and Tier 2/3 markets (high growth). Localized Content Ecosystem: Oversee the "transcreation" and localization of all marketing assets. While English is our core working language, you will ensure our brand voice translates with native-level nuance across key MENAT regions, leveraging your fluent Arabic skills